About OchatBot
Ometrics is a code-free AI eCommerce and customer service chatbot solution provider for B2B/B2C businesses. They target businesses and enterprises that want to leverage the advantages of using smart AI-powered chatbots for various services ranging from customer support to handling user queries.
12 Months
1056
154
100+
Background
The Ometrics team found it challenging to collect qualified leads that could be converted into high-value customers.
OchatBot’s Pain Points
1. A saturated market with many service providers
The chatbot market is a highly competitive sector with too many players. This causes a lot of noise in the industry and any outbound marketing campaigns essentially get lost.
2. Low availability of qualified leads
Because of the vastness of the market, it is easy to get lost and target the wrong type of leads and prospects. Essentially, the Ometrics team were struggling to find more qualified leads that can be converted into high-value customers.
3. Limited Outreach Capacity
The Ometrics team found it challenging to scale its outreach capabilities to achieve its lead generation goals. They were essentially looking for a cost-effective and efficient way to consistently do this.
Our Approach
1. Precisely targeted campaigns via ICP
Our experts at Appointment. co thoroughly analysed Ometrics’ business model, their competitors and their USP to understand and identify their ideal customer profile. Once we accomplished that, we crafted tailor-made e-mail campaigns that worked wonders for them.
2. Test and tweak approach
Since the market was very vast, we continuously fine-tuned our templates and messaging depending on the target audience. We closely monitored the open and reply rates to see what works and what doesn’t.
3. Comprehensive reporting
Throughout the campaign period, we regularly reported all the relevant KPIs in detailed presentations to the Ometrics team. This helped them closely monitor the progress of the campaign and give appropriate feedback at the right time. Our reports consisted of every little detail that could help them fine-tune their campaigns and convert more prospects into customers.
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Results
1. Less Time Invested in Appointments
Through end-to-end appointment setting and effective screening, appointments were set only for qualified leads with good potential for conversion. Through this tactic, we could reduce the time Content Marketing LLC spent on appointments, which enabled Content Marketing LLC to focus more on services.
2. Business Growth
11 clients were successfully on-boarded over the last year. This pushed the growth of the business into different fields. This helped Content Marketing LLC to appeal to clients from all over the world and widened the scope of business by covering both technical and creative domains.
3. Value Addition
Our results-driven approach enhanced their business and enabled them to grow in multiple folds. With our wide-scale target, we made sure that Content Marketing LLC would explore all forms of content.
ContentMarketing Unlocked Great ROI with our Help
Our key strategies positively impacted Content Marketing LLC by generating massive demand for their services. After collaborating with us, Content Marketing LLC is now a full-fledged content service that has its hands in all forms of content creation.
Also, our appointment setters simplified the efforts and time they put into this, and helped them close deals. If you are looking for a solution that can get your prospects through the sales funnel in the shortest amount of time, Appointments.co should be your choice.