5 Reasons You Should Outsource Lead Generation
Samuel Darwin
Posted in: Tips

5 Reasons You Should Outsource Lead Generation

Did you know? A survey by Startup Bonsai says that businesses that outsource lead generation witness 43% better results. When your in-house team is thriving to get in new clients, you can double up their outreaching potential by outsouring a lead generation service. By extending your sales team, you can go beyond limits and look for prospects who are more suitable for your business.

In this article, you will learn about what lead generation is, what outsourcing lead generation means, and the reasons why you should outsource lead generation.

Table of Contents

  1. What Is Lead Generation?
  2. What Does Outsourcing Lead Generation Mean?
  3. 5 Reasons to Outsource Lead Generation
  4. Frequently Asked Questions (FAQs)
  5. Wrapping Up
  6. Related Reads

What Is Lead Generation?

Lead generation refers to the process of gaining a potential customer’s interest to help boost your company’s future sales. A lead refers to anyone who shows interest in your company’s service, or product, but has not yet purchased it.

Lead generation is considered a crucial part of the sales process for many companies. It helps earn the trust of potential customers, and build a relationship with them.

What Does Outsourcing Lead Generation Mean?

Outsourcing lead generation refers to the process in which an external lead generation service provider gets involved with driving more leads to your company. The lead generation service provider is responsible for generating leads, and introducing your product or service to potential leads via a lead generation strategy. 

The main role of a lead generation service provider is to create business opportunities among the company’s target audience. They are also responsible for analyzing your business, target audience, and existing clients to create buyer personas for future outreach, contact leads, and schedule appointments with your potential clients.

5 Reasons to Outsource Lead Generation

When it comes to lead generation, a few essential tasks include finding new prospects, nurturing them, and closing some great deals. It is rare to find someone who is great at all three of these skills. 

This is where the need to outsource lead generation happens. You should be able to find skilled team members who can help your business grow, when you outsource lead generation services to the best service provider.

Here are 5 reasons to outsource lead generation to a lead generation service provider. 

5 Reasons to Outsource Lead Generation
5 Reasons to Outsource Lead Generation
  • Talk to leads who matter.
  • Have more flexibility.
  • No need to worry about training someone new.
  • Can concentrate on completing more in-house tasks.
  • Cost-effective ways to win more leads.

Let’s dive into more details.


As a growing business, you require your sales team to concentrate more on selling your service, or product, to your potential customers, rather than generating leads and scheduling appointments with potential leads.

Outsourcing lead generation can help you know who you are talking to, what their pain points and problems are, and how your business can help to solve their problems. The service provider is also responsible for converting leads into potential customers.

When the service provider provides you with qualified leads who are more likely to purchase your product or service, your sales team can concentrate more on discussing business. The lead generation company helps you talk to the right people at the right times to promote sales and take your business to the next level.

By outsourcing lead generation to a service provider, your sales team can track down qualified leads who are most likely to become your customers. This also helps enhance the quality of the leads that your business acquires.


Another reason you should outsource lead generation is that it provides your growing business the freedom to select the size of your team based on your requirements. This also helps the lead generation company adapt to your business, and the changes that might happen in your business in the future. Lead generation companies allow you to be more flexible with the service you choose based on your business growth.


It requires a lot of time and effort to train someone every time someone new joins the team. Most of the time, it takes at least three months to train a new in-house joiner on lead generation. Sometimes it might even take longer to help trainees develop the level of skills required for successful lead generation.

This issue can be eliminated when you outsource to a company that offers lead generation services. By outsourcing lead generation, you also get to work with a professionally well equipped prospecting team who have mastered their skills in lead generation.

These professionals have a great understanding of what they are doing as they concentrate solely on generating leads for your company based on your business requirements. This gives your sales team more time to concentrate on closing more deals.


When you know you have outsourced lead generation to a good service provider, you have more time to focus on other aspects that can help your business grow. Outsourcing gives you the opportunity to refocus on your in-house resources on activities that can bring profit to your business and take your company’s growth to the next level.

As an individual who is a part of the company, you may know a lot of in-house activities that require your attention. Outsourcing lead generation allows you to concentrate on growing your business more than finding new clients.


Outsourcing lead generation can help you save a lot of money. When you outsource lead generation, the company takes the responsibility to hire and train professionals for lead generation. Hence, you can achieve cost efficiency, as well as get the job done by the best professionals in the lead generation industry. 

Frequently Asked Questions (FAQs)

1. Why should you outsource lead generation?

Some of the reasons you should outsource lead generation are as follows:

– Helps save time and effort.
– Helps reduce cost.
– Makes the lead generation process more efficient.
– Helps close deals faster.

2. Why do companies need lead generation?

Lead generation helps companies acquire quality leads who have higher chances of converting into buyers or clients. The main purpose of the lead generation process is to help prospects go through the sales funnel and pipeline until they are prepared to purchase the service or product of that company. 

3. What are 5 benefits of outsourcing?

The 5 main benefits of outsourcing lead generation are as follows:

– Helps control and reduce operational costs.
– Helps increase efficiency.
– Increased prospective client reach.
– High competitive advantage.
– Helps focus more on core business activities.

4. What are the two main types of lead generation?

The two main types of lead generation include:

– Inbound lead generation
– Outbound lead generation

5. Which tools are used for lead generation?

Some of the tools used for lead generation are as follows:

– SeedProd
– OptinMonster
– Hunter
– Growbots
– Datanyze

Wrapping Up

If you have been looking for reasons why you should outsource lead generation, this article should have helped you. Make sure to consider these reasons to outsource lead generation so you can benefit the most from it.

If you have been looking for services that can help you boost your sales opportunities, and take your business to the next level, make sure to reach out to us to learn more about our services.

Related Reads

Why You Need to Outsource Appointment Setting – 6 Benefits

What Is Appointment Setting: A Comprehensive Guide

How to Build an Effective Lead Generation Funnel: A Comprehensive Guide


Illustrations by Storyset


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