Sales Funnel Templates – 5 Best Ways To Generate SaaS Leads
Samuel Darwin
Posted in: Tips

Sales Funnel Templates – 5 Best Ways to Generate SaaS Leads

Did you know that only less than 1% of the people generate over $1 million from their sales funnel? Do you wish to be one among that 1%? Are you looking for sales funnel templates you can consider referring to for your business?

This article aims to help you get an idea about the benefits of having a sales funnel and some of the best sales funnel templates you can consider referring to.

Table of Contents

  1. What is a Sales Funnel?
  2. Benefits of a Sales Funnel
  3. Best Sales Funnel Templates for SaaS
  4. Frequently Asked Questions (FAQs)
  5. Wrapping Up
  6. Related Reads

What Is a Sales Funnel?

A sales funnel refers to the visual representation to the client journey your potential clients go through. It is helpful in determining whether or not the prospect decides to purchase your service or product.  

The main purpose of sales funnels is to help sales representatives guide potential clients’ progress through the various stages of the funnel, and have a smooth buying journey. It also offers sales representatives the key insights into various client behaviors. Sales representatives can make use of these insights from the sales funnel to convert cold leads into hot leads and then into buyers or clients towards the end of the process.

Benefits of a Sales Funnel

When you build a sales funnel, it is important to be aware of the benefits of the sales funnel. As a business owner, you must know the impact it can have on your sales and the growth of your business. 

Here are some of the benefits of a sales funnel:

  • Sales funnel plays a vital role in attracting many new leads for your business.
  • Helps focus on the right prospects at the right stage of the funnel.
  • It helps convert leads into interested prospects, and then into clients or buyers towards the end of the process.
  • Helps increase conversion rates.
  • The sales funnel is useful in capturing and nurturing leads.
  •  Helps achieve a better and more accurate forecast of your sales volume.

Best Sales Funnel Templates for SaaS

Let’s discuss the best sales funnel templates for SaaS in detail.


SaaS Sales Funnel Template
SaaS Sales Funnel Template

Generally, SaaS products are a little more complicated than marketing and selling physical products. Sales funnels play a vital role in benefiting businesses, like SaaS as well. The SaaS sales funnel template is as follows:

The SaaS sales funnel template consists of 5 stages. Namely:

  • Awareness
  • Interest
  • Proposal and consideration
  • Decision making
  • Renewal


In stage 1 of the SaaS sales funnel, brand awareness is created among the prospective clients about the existence of the brand and the SaaS products. Brand awareness is created via emails, marketing campaigns, cold calls, or online ads. The prospects learn more about your brand, and the various types of SaaS products you offer.


In the next stage of the funnel, sales representatives follow up with prospects regularly to nurture the relationship with them and qualify them to the further stages of the sales funnel. The sales representative also delivers sales pitches at this stage. If and when the prospect shows interest towards your brand, a product demonstration is also conducted to lock in the interest of your prospective client.


At the proposal and consideration stage of the SaaS sales funnel template, clients request the price details. A sales representative offers a proposal with service terms and price details to the client at this stage. You might have to answer questions that your prospective clients may have to help them consider your sales proposal. This is also the stage where cost negotiations are done.


Once the prospective client considers your brand and the sales proposal you have proposed, they enter the stage where the purchase decision is made. You can understand if the sales proposal is a win or lose as the client makes their decision regarding the purchase. 


Last, but not least, the final stage of the SaaS sales funnel template is the renewal stage. This is the most crucial stage in the sales funnel. As a growing SaaS business, you must retain your existing clients as you also acquire new clients. This is the stage where the existing clients make a decision to either renew their existing plans, cancel the service, or upgrade to a better plan. It is essential to secure your existing clients and convince them to become a loyal client to your brand.

Frequently Asked Questions (FAQs)

1. What are the 5 stages of sales funnels?

The 5 stages of a sales funnel are as follows:

Stage 1: Awareness
Stage 2: Interest
Stage 3: Desire
Stage 4: Action
Stage 5: Loyalty

2. What is a typical sales funnel?

A typical sales funnel plays a vital role in helping the sales and marketing team in converting visitors into clients or buyers. The marketing team is responsible for converting website visitors into leads and leads into prospects. Now, the sales team takes over the responsibility of nurturing the prospects, helping them progress through the further stages, and helping them become clients or buyers at the end of the process.

3. How do I create a sales funnel template?

The steps to create an effective sales funnel template are as follows:

– Begin the process with a clear goal in mind.
– Identify your target market.
– Choose the platform you can use to reach your target audience.
– Provide valuable and attractive offers.
– Develop a landing page or a sales page for your website.
– Develop a thank you page or offer a gift at the end of the CTA.
– Follow-up with your clients regularly.

Wrapping Up

This article should have helped you gain an understanding of the benefits of sales funnel templates for a SaaS business. Make sure to implement and follow the stages we have discussed above to grow and promote sales for your SaaS business. 

If you have been looking for services that can help you boost your sales opportunities, and take your business to the next level, make sure to reach out to us to learn more about our services.

Related Reads

Sales Funnel Stages – 5 Components To Make It Successful

The Best Guide to Sales Funnel Marketing – 2023

Funnel Marketing Strategy – The Best 3 


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